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2024 Spring/Summer Collection.

Buyers pickup

Although it’s still cold, I’m looking forward to the warmer season to find clothes I’d like to wear. I’m pondering what to pick for this year’s spring wardrobe.

The idea of wearing matching outfits with siblings, parents, or children and going out for picnics or shopping is exciting. Children’s clothes are adorable, but often the sizes end at 130 or 140, making it challenging to find matching outfits for the whole family.

To fulfill such desires, the “GENERATOR” and “FOV” brands have already introduced their early summer 2024 collection. Let’s explore some staff-recommended items from their collection.



GENERATOR

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・Band collar shirt / Starting from 4,290 yen

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The band collar shirt, popular every season, features a broadcloth material that offers a crisp feel and elegance, making it suitable for both casual and formal occasions. Its standout feature is the band collar’s round shape, providing a neat appearance without the fold-over collar typical of other shirts.

A particularly popular aspect is the ribbed sleeve design. Regular buttoned sleeves can be challenging for children to open and close, so this ribbed design was created to fulfill that need, making it more practical and stylish.

・Camp Vest / Starting from 4,950 yen

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The camp vest, indispensable for outdoor activities, has been given a casual twist while retaining its detailed pockets.

Simply throwing it on can instantly elevate an everyday outfit, and its large pockets are perfect for carrying items, making it ideal for kids who prefer to go hands-free.

This piece comes highly recommended for those who want both style and practicality in their outdoor gear.

・CONVEX×GN Big T-shirt / Starting from 2,970 yen

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The CONVEX×GENERATOR collaboration features a unique mix design with CONVEX’s original character, “Mutan.”

This partnership between children’s clothing brands allows for a unique Mutan design that can’t be found in CONVEX’s regular collection.

This piece is a highlight of the season, offering a playful and exclusive design for those who enjoy distinctive and fun children’s wear.



FOV

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・Band Collar Shirt / Starting from 4,400 yen

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The shirt is made from a lightweight chambray fabric and intentionally finished with a washed look to give it a casual appearance.

Simply throwing it on can add a touch of elegance to the outfit, enhancing its overall appeal.

The shirt features a relaxed, oversized silhouette that allows for a comfortable, laid-back fit. With an open collar design, it avoids constriction around the neck, making it wearable on its own as a single piece.

・CLASS Ringer T-shirt / Starting from 2,530 yen

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The CLASS Ringer T-shirt features a fictional high school motif, creating a school-inspired look.

The shirt’s wide design offers a dynamic silhouette that allows for stress-free, comfortable wear.

The ringer design, with a contrasting color on the collar and sleeves, gives it a distinct school T-shirt look, enhancing its classic and sporty appeal.

This T-shirt is perfect for casual wear and also great for matching outfits, making it a versatile choice for various occasions.

・FRIENDS T-shirt / Priced at 2,420 yen

The children’s clothing brand “FOVBOB” debuted last year under FOV, expanding their range of fashionable options for kids.

A new brand has emerged, specifically targeting young children, offering fresh and suitable options for their wardrobe.

The brand features soft, gentle designs with prints of animals and iconic characters, appealing to the playful and imaginative nature of young children.

The T-shirts featuring the iconic characters, Fob-san and Bob-san, are a must-see in the collection.